Annually, scores of women flock to specially selected H&M stores, queue for hours amongst fashion fans and pesky eBayer's to get their hands on designer pieces, at high street prices.
This year Isabel Marant has signed up to produce a line for H&M consisting of men's, ladies' and teens' clothing, accessories and shoes.
The collection doesn't disappoint with a collection of both simple, basic pieces to the more statement purchases. However, the prices are a mixed bag with some pieces reasonable for the material and style however the focal jacket, as worn by a Princess Victoria of Sweden, is a whooping £199.99, hard to justify in a designer-high street collaboration.
As with other H&M designer collections, this one looks set to sell out on the day. The buzz around the collection has been growing as we get closer to November and pieces have already appeared on eBay for double their prices, and even have people bidding already!
The collection drops on Thursday 14th but is only available in selected stores, so check with H&M's store checker before heading out!
The collection is also available online for those countries with online shopping!
Check out some of my favourite pieces and let me know what you have your eye on!
Mid-Heel Pumps, £99.99
Wool Cardigan, £79.99
Sequin Trousers, £149.99
Bomber Jacket, £79.99