From fashion disasters to embarrassing interviews, the red carpet of any a-list event is full of gossip. Sunday's Billboard Awards provided more than a fashion fail and Taylor's Bad Blood, as H&M's annual designer collaboration was revealed.
With a little help from two supermodels, Balmain's Creative Director Oliver Rousteing took to the red carpet to not only announce the collaboration but to showcase the first pieces from the collection. Whilst Kendall Jenner modelled a gorgeous embroidery detailed statement jacket, Jourdan Dunn exhibited regal influences with a gold, navy and red satin outfit.
Jourdan Dunn, Oliver Rousteing & Kendall Jenner
Speaking about the collaboration, Rousteing commented "I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it"
H&M's Balmain collaboration will be their 19th high-fashion collection. From Karl Lagerfeld to Versace, the brand has attracted many of the world's top high-fashion houses and each collection has proved a sell-out within hours.
Launching 5th November, H&M X Balmain features both men's and women's clothing and is set to released within 250 stores and online.